Rider Profile: Bridget Erlikh
Climate Ride Team | Saturday, October 22, 2011 
When asked what her primary fundraising strategy was, Bridget replies with a grin: “Desperation. Desperation and panic.”
It’s a strategy that seems to have worked, as Bridget raised the necessary funds to do Climate Ride California in less than a month.
“I signed up for the California ride right after the New York to DC ride,” she says. “They had a special one day promotion in early summer. I didn’t really start my fundraising though until September 2nd.”
Bridget, Compliance Coordinator of Conferences for IEEE, the Institute of Electrical and Electronics Engineers (the world’s largest professional association for the advancement of technology), says the primary impetus for doing her second Climate Ride in a year was to combat despondency.
“I really want to do something to address the global problems of pollution, extinction, overpopulation, and so on. It’s hard not to be despondent sometimes. Climate Ride gives me a great chance to feel like I’m making a difference. It’s galvanizing.”
We couldn’t agree more, Bridget.
